Our Team

Michael Cinquino

CO-FOUNDER

Michael Cinquino

What happens when we stop performing and start connecting?

Michael has spent his career finding out.

He began as a U.S. Navy Rescue Swimmer, where staying present under extreme conditions was essential to safety and mission success. After the military he trained as an actor, earning a BA in Acting and Directing from DeSales University and an MFA in Acting from Rutgers University, where he worked directly with Sanford Meisner protégé William Esper. That training deepened his understanding of attunement, embodiment, and what becomes possible when we get out of our own way and connect meaningfully with others.

Michael carried that understanding into a successful career as a portrait photographer in New York City, where the work taught him something acting school had begun: that the most powerful thing you can do for another person is make them feel safe enough to be seen.

Ready for a change of pace, he was introduced through a mutual friend to the founders of the CIO Strategy Exchange.

He spent the following decade behind closed doors with senior Chief Information Officers from Fortune 70 organizations and major public agencies. In those off-the-record rooms he saw a consistent truth: innovation and trust do not emerge from politeness or impression management. They emerge when people feel safe enough to think out loud, name the real tension, and stay in contact.

Taking what he had learned at the CIO Strategy Exchange into the classroom, Michael developed and successfully piloted Drop the Act, A Rehearsal Space for Your Real Life™, as a course for undergraduate students at the University of New Hampshire's Paul College of Business and Economics. Over five semesters it worked..

Today his work lives in three connected expressions of one core idea:

SoHo Creative Studio helps business owners and professional service firms build trust with their audiences through authentic video and podcast content. Because authentic connection is the fastest path to trust.

Drop the Act, A Rehearsal Space for Real Life™ is a workshop and methodology for individuals and teams who want to communicate with more confidence, clarity, and genuine human presence. Athletes have the practice field. Actors have the rehearsal room. Drop the Act is the psychologically safe rehearsal space to practice and get better at real human interaction, so that more meaningful relationships are possible in business and in life.

His clinical practice: While completing a second Master's degree in Clinical Mental Health from Northwestern University, Michael is currently interning at Manhattan Therapy, where his work is rooted in the belief that quality of our lives is shaped by the quality of our relationships. He works relationally with clients navigating change who want to show up more fully in their relationships as who they really are.

 

Rebecca Lee

PROJECT DIRECTOR + CO-FOUNDER

As Co-Founder and Project Director of SoHo Creative Studio, Rebecca brings a wealth of experience and a multi-faceted design background to the team. Her 20+ year career spans digital products, textile development, and interior planning, showcasing her versatility and deep understanding of design across various mediums.

Rebecca’s unique ability to translate clients' business needs and brand stories into cohesive visual languages sets her apart. Her expertise includes creating logo designs that have gained recognition on both regional and national scales, reflecting her talent for crafting memorable and impactful brand identities.

In her role as Project Director, Rebecca ensures that project deliverables are executed efficiently and effectively, seamlessly blending her design expertise with her exceptional problem-solving skills. She is dedicated to maintaining the highest standards of quality throughout every stage of the design and production process, making certain that each project not only meets but exceeds client expectations.

At SoHo Creative Studio, Rebecca leverages her comprehensive visual approach to transform brand identities across multiple industries nationwide. Her commitment to excellence and innovation drives her work, ensuring that each project she undertakes resonates with authenticity and clarity.

Rebecca's design acumen is complemented by her strategic thinking, making her an invaluable asset in aligning visual aesthetics with business goals. Her dedication to fostering meaningful connections through design aligns perfectly with SoHo Creative Studio’s mission to create engaging, high-quality video content that elevates brands and connects with audiences on a deeper level.

With a career marked by creativity and strategic insight, Rebecca continues to inspire and lead with a vision that bridges the gap between artistic expression and business success. She embodies the best of both worlds: a talented designer and an effective problem solver.