The ROI (and pricing) for Virtual Video for Business Development
See the ROI Without a Spreadsheet
You already have demand. Referrals. Website visits. Introductions.
ROI comes from one change: prospects trust you faster at the exact moment they decide whether to contact you.
SoHo creates short, professional videos and installs them where buyers already look, especially bio pages and service pages.
Why video produces ROI
People understand you faster.*
Qualified prospects stay longer on key pages.**
Short video performs best, and small conversion lifts change the math.
*99% say video improved understanding. (Wyzowl)
** 87% say video increased time on site (Wyzowl)
A simple ROI model you can use in your head
Most firms break even when video creates one of these outcomes -
One additional good fit client per month
A higher close rate because prospects arrive warmer
Shorter sales cycles because the trust gap is smaller
More booked consults from the same traffic
If your average client value is meaningful, you rarely need a huge lift. You need a small lift at the right decision point.
What we install -
and where ROI shows up
We focus on three placements that match how prospects actually buy:
Bio pages “Do I trust this person?”
Service pages “Do they handle my exact situation?”
Homepage “Is this firm credible and worth contacting?”
The goal is not views. The goal is booked conversations with the right people.
What to track for 60 days
✔ Booked consults
✔ Close rate
✔ Average client value
If booked consults or close rate moves up, ROI is happening.
Pricing
Trust Starter
Bio Page Video Series
Best for firms with multiple professionals who want every bio page to build trust before the first call.
$2500 / one time setup
Per Professional bio video (30-60 seconds)
8-19 professionals: $550 / each
20+ professionals: $500 / each
Includes
Blueprint + recording standards for the firm
Custom setup walkthrough video
Per professional - guided session + edit + captions + web and social formats
(1)- revision pass
Authority Shorts
Recurring Thought Leadership Videos
Best for leaders and teams who want consistent visibility without building an internal production machine.
$2000 / per month
(6)-month commitment
Includes
(2)-45 minute recording sessions
(8)-30 to 60 second, short videos with captions and posting ready formats
Monthly topic planning
Pipeline Podcast
Monthly Video Podcast System
Best for teams ready for a higher cadence system that builds trust faster and creates a deeper library of assets.
$3500 / per month
(6)-month commitment
Includes
(4)-45 minute recording sessions
(16)-30 to 90 second, short videos with captions and posting ready formats
Monthly topic planning
Guest support
