The ROI of a Podcast for Business Development

"If I invest every month in a podcast, how do I know it pays me back?"

That is the right question.

At SoHo Creative Studio, we treat your podcast like a business development asset, not a vanity project. The goal is simple: for every dollar you put in, you see a clear mix of financial return, time saved, effort removed, and confidence gained.

Classic ROI plus what we call VOI: Value on Investment.

This page walks through how a relationship-driven business podcast produces measurable ROI, and gives you a live calculator so you can see the potential for your own firm.

Try the Podcast ROI Calculator

Enter what one new client or deal is worth to you in the first year.

Use the calculator below as a sandbox.

03.

Choose a SoHo podcast plan.

Reminder - this is conservative by design. We are looking at a slice of your overall business development picture, not every benefit of the program.

04.

Slide the bar to test how the math looks at 1, 3, 5, or more new clients influenced by your show.

02.

Tell us how many years you typically keep a client.

The calculator uses the same ROI formula we outline on this page. It only counts revenue from clients where your podcast or its clips clearly played a role in the decision.

01.

The Simple Podcast ROI Formula

First, the classic marketing equation: