Ryan Coburn — The Long Game
How we turned a financial strategist’s voice into a consistent, trust-building podcast and clip system.
Designed a tailored message strategy
Hosted relaxed recordings
Turned each session into ready-to-publish clips—supported by an editorial loop that improves over time
WHAT WE DID FOR RYAN
Ryan Coburn, Financial Advisor
“Can confirm that if based on ad revenue alone, I lose a significant amount of money hosting my podcast.
What I gain is the ability to provide valuable information to the audience of people I think need to hear it, and conversations with new clients and partners in the community. You [SoHo Creative] provide an agency level service to both large corporations and one-man shows like me with the same value and enthusiasm. It’s impressive.”
Ascendle Software
How Ascendle Turned Weekly Conversations into Clients, Credibility, and Connection
CLIENT GOAL
Ascendle Software, a New Hampshire–based software development firm, wanted to consistently show up as human, helpful experts on LinkedIn.
Their objective - transform the deep expertise of their distributed team into a relationship-driven content engine that builds trust, sparks conversation, and drives business outcomes.
THE CHALLENGE
Their team is fully remote and geographically dispersed.
They lacked the time, infrastructure, and internal bandwidth to create high-quality, authentic video and podcast content on a consistent basis.
They didn’t want a marketing campaign—they wanted a real voice in the market.
THE SOHO CREATIVE SOLUTION
Since June 2024, SoHo Creative Studio has partnered with Ascendle to produce Ascendle Unscripted, a bi-weekly video podcast that turns internal expertise into marketing gold.
We provide a full-stack production and strategy solution, including:
🎙 Live, Remote Podcast Moderation on Riverside.fm
📹 Up to 4K Video + Studio-Quality Audio captured and edited remotely
✂️ Short-Form Reels optimized for LinkedIn and social distribution
🎯 Content Strategy & Guest Planning to align episodes with marketing goals
📝 Transcripts & Copy Assets for multiplatform use
Every session is guided, recorded, and edited by SoHo Creative Studio— so the Ascendle team can just show up and talk. We handle the rest.
RESULTS & TRANSFORMATION
BEFORE SOHO CREATIVE -
Inconsistent presence on LinkedIn
Culture videos without long-term momentum
Static written content with limited personality
AFTER SOHO CREATIVE -
Weekly presence across LinkedIn, YouTube, and partner channels
On-camera thought leadership from real subject matter experts
Content that clients and prospects now reference in sales conversations
Elevated brand perception and employee engagement
“The process is effortless. We just show up and talk, and the results speak for themselves.”
“Every company should have a Michael.”
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“Every company should have a Michael.” -
“Michael makes us feel like the smartest people in the room—even though he probably is.”
BUSINESS IMPACT
Increased engagement with prospects, clients, and partners
Re-signed contract and continued into 2025
Positioned as a human-first, forward-thinking firm in a saturated market
Podcast now used as both a brand asset and relationship builder
Ascendle didn’t need a content plan. They needed a platform for presence.
SoHo Creative gave them one—consistently, effortlessly, and with measurable results.
Ready to turn your expertise into clients, credibility and connection?
WORK SAMPLES
Want to build something like Ascendle Unscripted for your brand?
Let’s turn your voice into your most valuable business asset.