Artist and weaver William Storms was looking for an elevated brand identity and website to better align with the projects and commissions he is currently being contracted for.

After over a decade of working for domestic weaving manufacturers, William was about to professionally transition to focus on his weaving studio and personal work full time; when reviewing the commissioned projects and gallery opportunities he has been approached for, he realized that his brand needed to better align with his client base.

The most important quality to capture was William’s artist perspective and his personality, making requests for commissioned work accessible to any and all interested parties. This contrasted from other artists / makers in this space, as often their website was simply a portfolio piece.

Taking inspiration from William’s work, we created a logo and website layout that carried the same movements and tone throughout. The finished result is an aligned website and brand that is a digital extension of his work.