Our Story
Our roots are in SoHo, NYC, a center of art and innovation. Rising from this crossroads of creativity, SoHo Creative Studio was initially a physical space, founded on the dream of uniting forward thinkers to conceive, craft, and convey compelling stories. The transformative year of 2020 served to reshape our perspective. We embraced the evolving landscape and recognized that our 'space to create' wasn't confined to four walls but was boundless, much like creativity itself. Whether navigating the expansive digital realm, sketching on a canvas of paper, or creating through a camera's lens, we channel each medium to amplify brands with stories that resonate and designs that captivate.
As a data-driven, AI-informed, brand marketing consultancy, our mission transcends aesthetics. We delve deep, collaborating with forward-thinking companies nationwide, ensuring that every narrative we weave fosters a genuine bond with its audience. Through this journey, we've unearthed that a brand's soul isn't merely in its visuals but in the stories it shares and connections it fosters.
Our Approach
At SoHo Creative Studio, we believe in the power of data to inform and inspire. Our team is not just about creating; it's about understanding. By diving deep into analytics, we uncover the narratives that matter most to your audience. Our collaborations with innovative companies allow us to push boundaries, ensuring that every piece we produce is not only visually stunning but also strategically sound. With a blend of artistry and insight, we transform ideas into experiences, making every interaction meaningful through stories that resonate and designs that captivate.
Our Team
Michael Cinquino
CO-FOUNDER + ARTISTIC DIRECTOR
Michael believes that there is nothing more powerful than human connection. There is nothing more moving than human expression. And that meaningful relationships are the key to a thriving business and a life well lived.
As the Co-Founder of SoHo Creative Studio and creator behind The 3C Method™ , Michael blends the innovative acting techniques inspired by the methods used by world class performers with the strategic communication frameworks of leading consulting firms to empower professionals, founders and educators to be more confident, clear and compelling communicators. His journey from the disciplined environment of the US Navy, where he served as a rescue swimmer, to the expressive world of acting (MFA from Mason Gross School of the Arts at Rutgers University), has instilled a unique perspective on what it means to connect and communicate.
As a Business Communications Educator at the University of New Hampshire's Paul College, Michael has the privilege of guiding the next generation of leaders. His course in Authentic Communication explores the art of meaningful relationships in the business landscape, emphasizing the importance of storytelling and emotional resonance.
He’s passionate about fostering meaningful relationships, believing firmly that they are the cornerstone of business, leadership, and personal growth.
Michael carried that spirit of meaningful relationships to his work with CIOSE, a think tank that nurtures innovation and facilitates deep connections among Fortune 70 CIOs who he worked with closely for over 15 years.
Rebecca Lee
CO-FOUNDER + CREATIVE DIRECTOR
Rebecca is a multi-faceted designer who’s experience encompasses digital products, textile development, and interior planning across her 20+ year career. Accompanying her diverse skill set, Rebecca’s design acumen is paired with her ability to translate clients business needs and brand story into a cohesive visual language, including logo designs that have appeared on both a regional and national scale. Rebecca brings her comprehensive visual approach to SoHo Creative Studio, where she transforms brand identities across multiple industries in New Hampshire and New York City.
Taylor Lhamon
NARRATIVE STRATEGIST + WRITER
Taylor is a narrative strategist, theatre artist, and writer with 10+ years in multimedia storytelling. She studied acting at The New School for Drama, received her B.A. in Journalism and Strategic Communications at University of Wisconsin-Milwaukee, and completed a Certificate in Storytelling from New York University. This multidisciplinary experience has allowed her to truly understand how language impacts, inspires, and captivates audiences of all sizes.