Featured Case Study - Ascendle Software
How Ascendle Turned Weekly Conversations into Clients, Credibility, and Connection
🎧 Hear it straight from the source - Ascendle President Diana Bourns describe what it’s like to work with SoHo Creative:
CLIENT GOAL
Ascendle Software, a New Hampshire–based software development firm, wanted to consistently show up as human, helpful experts on LinkedIn.
Their objective - transform the deep expertise of their distributed team into a relationship-driven content engine that builds trust, sparks conversation, and drives business outcomes.
THE CHALLENGE
Their team is fully remote and geographically dispersed.
They lacked the time, infrastructure, and internal bandwidth to create high-quality, authentic video and podcast content on a consistent basis.
They didn’t want a marketing campaign—they wanted a real voice in the market.
THE SOHO CREATIVE SOLUTION
Since June 2024, SoHo Creative Studio has partnered with Ascendle to produce Ascendle Unscripted, a bi-weekly video podcast that turns internal expertise into marketing gold.
We provide a full-stack production and strategy solution, including:
🎙 Live, Remote Podcast Moderation on Riverside.fm
📹 Up to 4K Video + Studio-Quality Audio captured and edited remotely
✂️ Short-Form Reels optimized for LinkedIn and social distribution
🎯 Content Strategy & Guest Planning to align episodes with marketing goals
📝 Transcripts & Copy Assets for multiplatform use
Every session is guided, recorded, and edited by SoHo Creative Studio— so the Ascendle team can just show up and talk. We handle the rest.
RESULTS & TRANSFORMATION
Inconsistent presence on LinkedIn
Culture videos without long-term momentum
Static written content with limited personality
BEFORE SOHO CREATIVE -
AFTER SOHO CREATIVE -
Weekly presence across LinkedIn, YouTube, and partner channels
On-camera thought leadership from real subject matter experts
Content that clients and prospects now reference in sales conversations
Elevated brand perception and employee engagement
“The process is effortless. We just show up and talk, and the results speak for themselves.”
“Every company should have a Michael.”
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“Every company should have a Michael.” -
“Michael makes us feel like the smartest people in the room—even though he probably is.”
BUSINESS IMPACT
Increased engagement with prospects, clients, and partners
Re-signed contract and continued into 2025
Positioned as a human-first, forward-thinking firm in a saturated market
Podcast now used as both a brand asset and relationship builder
Ascendle didn’t need a content plan. They needed a platform for presence.
SoHo Creative gave them one—consistently, effortlessly, and with measurable results.
Ready to turn your expertise into clients, credibility and connection?
WORK SAMPLES
Want to build something like Ascendle Unscripted for your brand?
Let’s turn your voice into your most valuable business asset.