SHE Luxe, a luxury event planning company based in New England, was ready for their own glow up. Well versed and highly respected in the event planning industry, SHE Luxe was looking for updated branding and messaging to reflect the hyper-detail oriented, highly complex, and completely unique events they have been producing for their clients.

As a full service planning company that also has their own lighting rentals business, the SHE Luxe clientele is one that is looking for onsite, custom buildouts for larger scaled events. To better understand and relate to their key demographic, we examined existing client data as well as a deep dive into tangental services that their clients value.

The biggest shift in brand positioning for both tone and aesthetics, was to simplify all the services offered into a clear client journey, rather than simply using their website as a portfolio piece. This change provided positive contrast to their competitors who’s websites were often visually driven with a general statement of services.

With a refreshed logo and updated brand palette, the three core offerings of SHE Luxe (event planning, design, and lighting) elevated their perceived value to potential clients and is better aligned with their companies aesthetic offerings.