Featured Case Study - Ascendle Software

How Ascendle Turned Weekly Conversations into a Relationship-Driven Thought Leadership Engine

OVERVIEW

Ascendle Software, a New Hampshire–based software development firm, wanted to increase their video presence on LinkedIn and other platforms. Their goal: to better leverage the deep knowledge of their subject matter experts and position them as credible, visible thought leaders in tech and product development.

THE CHALLENGE

Their team is fully remote and geographically dispersed. They needed a solution that would allow for high-quality, professional content production — without requiring any in-person sessions.

THE SOHO CREATIVE SOLUTION

Since June 2024, SoHo Creative Studio has partnered with Ascendle weekly to produce their branded content series: Ascendle Unscripted. The format is simple, powerful, and scalable -

🎙️ Weekly Podcast Episodes hosted and moderated live via Riverside.fm (enterprise-grade platform)

📹 Up to 4K Video + 48kHz Audio Capture recorded remotely and edited for clarity and flow

✂️ Short-form Reels created from long-form content for LinkedIn and social use

📄 Strategy Sessions to align each episode with their marketing and positioning goals

📝 Transcripts Delivered as .RTF Files for internal use across their content ecosystem

Ascendle Unscripted brings their team’s authentic voice to the forefront, allowing subject matter experts to lead with experience, insight, and relevance — without added production burden.

  • Inconsistent presence on LinkedIn

  • Occasional culture and brand videos

  • Static, written content with limited personality

BEFORE

AFTER

  • Weekly video presence across key platforms

  • Real-time, unscripted thought leadership from SMEs

  • Content that sparks conversation with prospects, clients, and partners

NOTABLE OUTCOMES

  • Renewed engagement across their client and partner ecosystem

  • Ability to feature both internal leaders and external guests to deepen relationships

  • Clearer positioning as a forward-thinking, human-first software firm

They began with a three-month contract, renewed for another three months, and continue to contract with SoHo Creative Studio into 2025.

Ascendle Unscripted has become a strategic relationship platform — not just content.

WORK SAMPLES

Want to build something like Ascendle Unscripted for your brand?

Let’s turn your voice into your most valuable business asset.